I was the primary contact between the client and our agency, ensuring clear communication and understanding of the project's objectives. I successfully managed the budget, keeping expenses aligned with the project's financial constraints. And I effectively resolved challenges that emerged during the project, maintaining client satisfaction and project momentum.
I directed the creative vision, aligning it with the client's branding & strategic goals. I led a team consisting of identity and UX designers ensuring collaboration and design excellence across all work for Validic.
I actively participated in the design of the Validic identity to better reflect the perception and position they wanted in their crowded marketplace.
I helped to clarify the ideal audience needs and surfaced requirements of the new website and then developed sitemaps and wireframess for the website through multiple iterative rounds applied to over 50 screens.
I developed a new visual design that clarified what their product does and it’s value and applied it onto the wireframes of the website.
I led, managed, and contributed to the logo design and also ensured consensus for the new logo. This project was of significant importance as the CEO, who had designed the original logo, was deeply invested in both the process and outcome. The resulting logo, was one that the CEO, is highly enthusiastic and love.
After a year of growth, Validic needed to refresh their website to better represent their new services. They faced the challenge of articulating the advantages of their solutions to their ideal target audiences. Another goal of the website redesign was to provide clarity on their offerings and establish a differentiation in their marketplace.
I conducted indepth interviews with key stakeholders, competitive website audit, and clarified the profiles of their customers and their product offerings, and then prioritized the key audience and content.
The user experience (UX) process proved to be a pivotal process in aiding Validic to develop new messaging that clearly communicated the benefits of their remote care platform and set them apart from competitors. I crafted wireframes and a sitemap for the website, involving multiple iterative stages, applied to over 50 screens.
To differentiate Validic in the crowded market, the goal was to establish their image as not just a healthcare provider, but as a technology leader within the sector. To this end, I developed a new visual identity system and integrated it into the website design, which clarified what they do, and the value they bring. This included the creation of all website graphics, infographics, illustrations, and iconography,
I created column based grid in Figma to guide the structure of the user interface design.And custom buttons, colors, font styles were clearly defined to help with site build and development by a development team.
ALL RIGHTS RESERVED: 2024
