PUGET SOUND ENERGY UP & GO ELECTRIC PROGRAM

UP & Go is an initiative created by Puget Sound Energy to bolster electric vehicle (EV) education and promote EV adoption in Washington State.

CHALLENGE:

PSE's sustainability team sought to augment the visibility of EVs in a manner that was both impactful and useful to the public. PSE engaged my firm, States of Matter, to initially define the program, securing approval from its executive team.

TOTAL TEAM MEMBERS: 5

MY ROLE:

Strategy

I contributed to the conceptualization and development of the program's strategy, as well as building consensus among PSE’s stakeholders.

Creative Direction

I directed the creative vision, aligning it with the client's existing brand guidelines & strategic goals. I led a team of digital designers ensuring collaboration and design excellence for all deliverables of the program.

Multi-Disciplinary Senior Designer

I participated in the design of the visual system, identity, digital ads and event signage for the program.

SELECT DELIVERABLES:

Strategy

To realize PSE's objectives, the strategy team at States of Matter conducted Perception research across Washington State. We then utilized this data to identify challenges and which avenues which offered the highest impact and value. The research and program definition was successful, leading PSE to hire us for the program's launch and implementation. In my role, I contributed to the conceptualization and development of the program's strategy, as well as building consensus among stakeholders.

Visual System

The program had to comply with PSE's branding guidelines, necessitating the creation of assets for PSE's internal design team to assume control after the program's launch. I both oversaw and contributed to the design of the visual identity system for the program, ensuring consensus among PSE stakeholders.

Visual System Assets

I both creative directed and contributed to the design of the visual identity system for the program, ensuring consensus among PSE stakeholders.

Creation & Production of Program Deliverables

The Up & Go Program was a comprehensive integrated campaign incorporating EV test drives, expert consultations, messaging scripts, EV information brochures, video, email newsletters, and paid social media ads, all designed to heighten awareness and foster participation in the EV test drives. I oversaw and contributed to the design of all components.

Internal & External Messaging Script Layout Design

Email & Social Media

With a tight deadline before Playfab’s first GDC event, we collaborated with a client selected tradeshow vendor to design and create Playfab’s tradeshow experience using existing tradeshow components. I participated in space planning, directed the design, and oversaw production.